Eye: A crimson red liqueur that is gorgeously presented in the bottle. A square bottle tapering downwards elegantly presents the contents as a top shelf liqueur. In the glass, thick legs hint at a sweet digestif.
Nose: The nose is slightly mellow pomegranate, unadulterated by much else. However, there is barely any burn in the smell hinting at a very smooth dram.
Mouth: The taste is pure pomegranate with a bit of almost artificial sweet and sour on the back, and just a hint of alcoholic burn. A second sip makes the alcoholic burn and the artificial chemicaliness shine through more. There is very little complexity. Honestly, this could just by pomegranate syrup with a shot of vodka.
Conclusion: While I was tasting it, I happened to have some pomegranate juice next to me that I had reduced by half. The two were absolutely identical except for the slight chemical taste and a bit of alcoholicitiy. Now, I will suggest that you can get a bottle of overproof vodka or rum and a bottle of pomegranate juice (ubiquitous under the POM label), reduce the juice by half, and add it in a proportion of about three parts reduced juice to one part overproof spirit, and you probably have the same thing at two thirds the price for half again the volume.